ارزیابی نقش ابزارهای هوش مصنوعی در توسعه خدمات مالی و بازاریابی

Alizadeh, H., Tayebi Niaraki, M., Dezfolian, M., & Yekta, H. (2019). Evaluation of the role of internal branding on the

effectiveness of the brand value of Iran Insurance Company. Scientific Journal of New Research Approaches in

Management and Accounting, 3(8), 134-149. https://majournal.ir/index.php/ma/article/view/153

Alizadeh, H., Tayebi Niaraki, M., Yekta, H., & Romeyani, S. (2019). Evaluating the effect of brand identity on performance

through the mediating role of customer relationship management. Scientific Journal of New Research Approaches in

Management and Accounting, 3(8), 134-149. https://majournal.ir/index.php/ma/article/view/187

Böhme, R., Christin, N., Edelman, B., & Moore, T. (2015). Bitcoin: Economics, technology, and governance. Journal of

Economic Perspectives, 29(2), 213-238. https://doi.org/10.1257/jep.29.2.213

Gao, Y., & Liu, H. (2022). Artificial Intelligence-Enabled Personalization in Interactive Marketing: A Customer Journey

Perspective. Journal of Research in Interactive Marketing, 17(5), 663-680. https://doi.org/10.1108/jrim-01-2022-0023

Guha, A., Breßgott, T., Grewal, D., Mahr, D., Wetzels, M., & Schweiger, E. B. (2022). How Artificiality and Intelligence

Affect Voice Assistant Evaluations. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-022-

-7

Mollick, E. (2014). The dynamics of crowdfunding: An exploratory study. Journal of Business Venturing, 29(1), 1-16.

https://doi.org/10.1016/j.jbusvent.2013.06.005

Rachinger, M., Rauter, R., Muller, C., Vorraber, W., & Schirgi, E. (2019). Digitalization and its influence on business model

innovation. Journal of Manufacturing Technology Management, 30(8), 1143-1160. https://doi.org/10.1108/JMTM-01-

-0020

Roma, P., Petruzzelli, A. M., & Perrone, G. (2017). From the crowd to the market: The role of reward-based crowdfunding

performance in attracting professional investors. Research Policy, 46(9), 1606-1628.

https://doi.org/10.1016/j.respol.2017.07.012

Stanko, M. A., & Henard, D. H. (2017). Toward a better understanding of crowdfunding, openness and the consequences for

innovation. Research Policy, 46(4), 784-798. https://doi.org/10.1016/j.respol.2017.02.003

Vochozka, M., Kliestik, T., Kliestikova, J., & Sion, G. J. E. (2018). Participating in a highly automated society: how artificial

intelligence disrupts the job market. Economics, Management, and Financial Markets, 13(4), 57-62.

https://doi.org/10.22381/EMFM13420185

Wamba-Taguimdje, S. L., Fosso Wamba, S., Kala Kamdjoug, J. R., & Tchatchouang Wanko, C. E. (2020). Influence of

artificial intelligence (AI) on firm performance: the business value of AI-based transformation projects. Business Process

Management Journal, 26(7), 1893-1924. https://doi.org/10.1108/BPMJ-10-2019-0411

Wu, C. W., & Monfort, A. (2022). Role of Artificial Intelligence in Marketing Strategies and Performance. Psychology and

Marketing, 40(3), 484-496. https://doi.org/10.1002/mar.21737