The Role of Recommendation Systems in Enhancing Entrepreneurial Decision-Making
Keywords:
Recommendation Systems, Entrepreneurial Decision-Making, Business Sustainability, Innovation Challenges and LimitationsAbstract
This study aims to explore the impact of recommendation systems on improving entrepreneurial decision-making processes, with a focus on accuracy, usability, and the resultant long-term effects on business sustainability and growth. Utilizing a qualitative research design, data were collected through semi-structured interviews with 19 entrepreneurs from various sectors. Data analysis was conducted using content analysis to identify main themes and sub-themes related to the use and impact of recommendation systems in entrepreneurial settings. The study identified three main themes: the effectiveness of recommendation systems, long-term impacts, and challenges and limitations. Under the effectiveness of recommendation systems, categories such as the accuracy of recommendations, ease of use, and the impact on decision-making were discussed. Long-term impacts explored included business sustainability, business growth and innovation, while challenges and limitations focused on technical and technological issues, organizational resistance, and privacy and ethical concerns. The findings underscore the significant role of recommendation systems in facilitating informed and efficient decision-making among entrepreneurs, highlighting the potential of these systems to contribute to business growth and innovation while also acknowledging the challenges and limitations that need to be addressed.
Downloads
References
Ahmad, M., Shah, S. Z. A., & Abbass, Y. (2020). The Role of Heuristic-Driven Biases in Entrepreneurial Strategic DecisionMaking: Evidence From an Emerging Economy. Management Decision. https://doi.org/10.1108/md-09-2019-1231
Caliendo, M., Fossen, F. M., & Kritikos, A. S. (2008). The Impact of Risk Attitudes on Entrepreneurial Survival. SSRN
Electronic Journal. https://doi.org/10.2139/ssrn.1424853
Caliendo, M., Fossen, F. M., & Kritikos, A. S. (2012). Trust, Positive Reciprocity, and Negative Reciprocity: Do These Traits
Impact Entrepreneurial Dynamics? Journal of Economic Psychology. https://doi.org/10.1016/j.joep.2011.01.005
Chen, F., Lin, M.-X., & Wang, T. (2018). Sustainable Resource Acquisition Path: A Dynamic Model of Embedded
Entrepreneurial Network Governance Under Uncertainty. Sustainability. https://doi.org/10.3390/su10114061
Feng, Y., & Huang, W. (2021). A Recommendation Model for College Career Entrepreneurship Projects Based on Deep
Learning. Wireless Communications and Mobile Computing. https://doi.org/10.1155/2021/1418333
Kumar, S. B., & Sudarsanam, N. (2022). A Decision-Making Framework for Entrepreneurial Venture in Emerging Economies.
International Journal of Global Business and Competitiveness. https://doi.org/10.1007/s42943-021-00044-6
Li, X., Zhou, J., & Lan, S. (2019). The Influence of Entrepreneurial Team’s Cognitive Adaptability on Its Risk Decision
Making. Industrial Management & Data Systems. https://doi.org/10.1108/imds-03-2019-0178
Mahmud, M., Soetanto, D., & Jack, S. (2021). A Contingency Theory Perspective of Environmental Management: Empirical
Evidence From Entrepreneurial Firms. Journal of General Management. https://doi.org/10.1177/0306307021991489
Manesh, M. F., Flamini, G., Petrolo, D., & Palumbo, R. (2021). A Round of Dancing and Then One More: Embedding Intuition
in the Ballet of Entrepreneurial Decision Making. International Entrepreneurship and Management Journal.
https://doi.org/10.1007/s11365-021-00752-8
Stroe, S., Parida, V., & Wincent, J. (2018). Effectuation or Causation: An fsQCA Analysis of Entrepreneurial Passion, Risk
Perception, and Self-Efficacy. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2018.01.035
Xing, R., Zhou, N., & Dang, Z. (2022). The Relationship Between Cognitive Adaptability and Entrepreneurial DecisionMaking Quality: A Moderating Effect of Environmental Uncertainty. https://doi.org/10.2991/assehr.k.220107.006
Zhang, Z., Zhu, L., Chen, G., Lü, S., Zhao, Q., & Feng, R. (2021). How Entrepreneurial Team Heterogeneity Impacts DecisionMaking Performance? An Input-Process-Output Approach. Chinese Management Studies. https://doi.org/10.1108/cms-12-
-0564
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
