شناسایی و اولویت‌بندی عوامل مؤثر بر برند کارفرمایی و رفاه ذهنی کارکنان با استفاده از مدل‌سازی ساختاری–تفسیری

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Chiang, H. H., & Yu, S. Y. (2021). Employer branding and employee-based brand equity: The mediating and moderating effects in multilevel models. Management Comments, 40(1), 131-154. https://www.management-review.org/uploads/pdf/paper/mr_2021_01_jan_03.pdf.pdf

Choudhary, S., & Joshi, R. (2025). Unveiling the power of employer branding: enhancing talent retention through organizational advocacy. Asia-Pacific Journal of Business Administration, 17(4), 1093-1114. https://doi.org/10.1108/APJBA-04-2024-0225

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Goyal, R., & Kaur, G. (2023). Identifying the impact of employer branding in the retention of nurses: the mediating role of organizational culture and career development. Humanities and Social Sciences Communications, 10(1), 1-10. https://doi.org/10.1057/s41599-023-01794-9

Heide, M., Schröder, S., Wittemann, N., & Don, P. (2024). Employer branding-employer attractiveness as a new mindset in the healthcare sector. Management Dynamics in the Knowledge Economy, 12(1), 70-85. https://doi.org/10.2478/mdke-2024-0005

Hein, A. Z., Elving, W. J., Koster, S., & Edzes, A. (2024). Is your employer branding strategy effective? The role of employee predisposition in achieving employer attractiveness. Corporate Communications: An International Journal, 29(7), 1-20. https://doi.org/10.1108/CCIJ-07-2022-0070

Hoppe, D. (2018). Linking employer branding and internal branding: Establishing perceived employer brand image as an antecedent of favourable employee brand attitudes and behaviours. Journal of Product & Brand Management, 27(4), 452-467. https://doi.org/10.1108/JPBM-12-2016-1374

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Mishra, S., & Kumar, S. P. (2019). E-recruitment and training comprehensiveness: untapped antecedents of employer branding. Industrial and Commercial Training, 51(2), 125-136. https://doi.org/10.1108/ICT-12-2017-0106

Moroko, L., & Uncles, M. D. (2008). Characteristics of successful employer brands. Journal of Brand Management, 16(3), 160-175. https://doi.org/10.1057/bm.2008.4

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