Examining the Effect of Entrepreneurial Strategies in Creative Industries

Abstract

Digital transformation has significantly impacted various industries in recent decades. In creative industries, digitalization has emerged as a key factor in shaping entrepreneurial strategies. This study aims to examine how digitalization affects entrepreneurial strategies in creative industries. This research utilized a qualitative approach through semi-structured interviews with entrepreneurs in creative industries. The study revealed that digitalization has facilitated the creation of new business opportunities while also presenting challenges for entrepreneurs. Additionally, it highlighted the role of entrepreneurial ecosystems in supporting sustainable growth in creative industries. The findings suggest that digitalization can enhance innovation and sustainable development in creative industries, provided that entrepreneurs are equipped with new approaches to address existing challenges.