طراحی الگوی ارتباطیِ برپایه ارتباطات دیجیتال جهت ایجاد وفاداری مشتری

Abbasi-Esfanjani, H. (2019). The Role of Digital Marketing Communications in Manufacturing and Industrial

Businesses. Iranian Rubber Industry Journal, 23(94), 52-65. https://www.iranrubbermag.ir/article_100467.html

Aityassine, F. L. Y., Al-Ajlouni, M. M., & Mohammad, A. (2022). The Effect of Digital Marketing Strategy on Customer

and Organizational Outcomes. Marketing and Management of Innovations, 4, 45-54.

https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwjGp8Xs37GIAxVxmoMHHZ0ZHnUYABA

AGgJlZg&co=1&ase=2&gclid=Cj0KCQjw8--

BhCHARIsAF_w1gye_LjbVMzP0qdrQoMy2dFLobPbRyoeKrbOZSMF6TaY5NGHpiPuP04aAkZ1EALw_wcB

&ohost=www.google.com&cid=CAESVeD2--

ARxILOBAu_4mFTNG6C4dmyraHCsBNGyAnPNqlNMtayk4S7uphx9s9HQ4lq9jY2t8u8Yw_DyzdEftTB3KJAy

WbiKJCmlDoRH37oLRrG_nJ1mM&sig=AOD64_0w9fIhcBvCVVniQaT6rrke082a4A&q&nis=4&adurl&ved=2ahUKEwib7rvs37GIAxXDxgIH

HcH4KdcQ0Qx6BAgMEAE

Berry, L. L. (1983). Emerging Perspective on Services Marketing. American Marketing Association.

https://journals.sagepub.com/doi/abs/10.1177/009207038501300332

Dumais, M. A. O., Teguh, M., Wijaya, C. T., Torsten, P., & Vera, A. (2023). Digital Marketing Communication Activities

on Online Magazine Gettinlow. Journal International Dakwah and Communication, 3(1), 1-21.

https://doi.org/10.55849/jidc.v3i1.196

Farajyar, H., Gorji-Zadeh, D., & Fatehpour, M. (2023). Investigating the Causes of Online Customer Loyalty. Quarterly

Journal of New Research Approaches in Management and Accounting, 7(89), 1911-1920.

https://majournal.ir/index.php/ma/article/view/2126

Fattahi, M., & Serajpour, S. (2021). The Role of Digital Marketing Strategies in Customer Loyalty. Quarterly Journal of

Management, Economics, and Entrepreneurship Studies, 2(1), 1-15. https://www.jmek.ir/article_143174.html

Gholipour, H. R. (2022). Simultaneous Optimization of Knowledge Sharing and Customer Loyalty in Social Networks

with a Digital Marketing Approach. Quarterly Journal of Value Creation in Business Management, 2(4), 1-24.

https://www.jvcbm.ir/article_168089.html

Hafizifard, R., Rahchamani, A., & Thanavi-Fard, R. (2023). Examining the Effect of Behavioral Engagement on Purchase

Intent with Customer Loyalty as a Mediator in Airlines. Quarterly Journal of Advertising and Sales Management,

(2), 217-233. https://asm.pgu.ac.ir/article_703776.html

Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., & Purwanto, A. (2022). The Role of E-Marketing and

E-CRM on E-Loyalty of Indonesian Companies During Covid Pandemic and Digital Era. Uncertain Supply Chain

Management, 10(1), 217-224. https://doi.org/10.5267/j.uscm.2021.9.006

Hofacker, C., Golgeci, I., Pillai, K. G., & Gligor, D. M. (2020). Digital Marketing and Business-to-Business

Relationships: A Close Look at The Interface and A Roadmap for The Future. European Journal of Marketing,

(6), 1161-1179. https://doi.org/10.1108/EJM-04-2020-0247

Ilyas, G. B., Munir, A. R., Tamsah, H., Mustafa, H., & Yusriadi, Y. (2021). The Influence of Digital Marketing and

Customer Perceived Value Through Customer Satisfaction on Customer Loyalty. Journal of Legal, Ethical and

Regulatory Issues, 24(S4), 1-14. https://www.abacademies.org/articles/The-influence-of-digital-marketing-andcustomer-1544-0044-24-S4-789.pdf

Lotfi-Ashtiani, S. M. H., Jalali, S. M., & Tabrizian, B. (2023). Designing a Model for Satisfaction from Service Reengineering with Emphasis on Brand Loyalty Based on Grounded Theory in the Banking Industry. Journal of

Marketing Management, 18(59), 61-85. https://journals.srbiau.ac.ir/article_22254.html

Nasehifar, V., Mohammadian-Mahmoodtabar, M., Taghvaifar, M. T., & Mansour-Sadeghi, A. (2021). Competitiveness

Model of Commercial Banks (Case Study: Pasargad, Mellat, and Ayandeh Banks). Scientific and Research Quarterly

Journal of Urban Economics and Management, 9(35), 141-172. https://iueam.ir/article-1-1734-fa.html

Nasiri, M., & Bagheri, H. (2024). The Impact of Marketing Strategies on Customer Loyalty in Virtual Businesses. First

International Conference on International Business, Economic Studies, and Humanities, France.

Nejati, N., & Hashemian, S. M. (2023). Investigating the Impact of Service Quality on Customer Loyalty and Brand

Equity in Kaleh Mazandaran Company. Quarterly Journal of Management, Economics, and Entrepreneurship

Studies, 4(2), 1-16. https://www.jmek.ir/article_169559.html

Peymanfar, R., Boudaghi-Khajehnour, H., Modares-Khiyabani, F., & Pilavari, N. (2023). Modeling the Evolution of

Integrated Marketing Communication in the Automotive Industry. International Business Management, 6(1), 161-

https://jiba.tabrizu.ac.ir/article_15358_055380d45bb50ca42e80ae89ffb1afaf.pdf

Pimentel, P. C., Gomes, P. M. L., & Didonet, S. R. (2023). Dealing With Integrated Marketing Communications'

Paradoxes in Social Ventures. Journal of Nonprofit & Public Sector Marketing, 35(4), 354-390.

https://doi.org/10.1080/10495142.2021.1954130

Shankar, V., Grewal, D., Sunder, S., Fossen, B., Peters, K., & Agarwal, A. (2022). Digital Marketing Communication in

Global Marketplaces: A Review of Extant Research, Future Directions, and Potential Approaches. International

Journal of Research in Marketing, 39(2), 541-565. https://doi.org/10.1016/j.ijresmar.2021.09.005

Sudirjo, F., Violin, V., Hutabarat, A. S., Indriani, L., & Utami, B. (2023). The Application of Extended ExpectationConfirmation Model to Identify Influencing Factors Digital Loyalty for Mobile-Based Travel Platform. Jurnal Sistim

Informasi dan Teknologi, 5(2), 162-166. https://jsisfotek.org/index.php/JSisfotek/article/view/246

Susilo, D., & Santos, M. C. K. (2023). Digital Marketing Communication Sustainable Hotel Practice of Accor Group in

Social Media. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia

Administration (IJEBAS), 3(3), 730-743. https://doi.org/10.54443/ijebas.v3i3.910

Yousefi Chermehini, S., Pasand, M. R., & Yousefi Chermehini, M. (2023). Investigating the Impact of Electronic

Banking Service Quality on Customer Satisfaction and Electronic Loyalty at Bank Mellat Branches in Ahvaz. Ninth

International and National Conference on Management, Accounting, and Law, Tehran.