تدوین و تبیین مؤلفههای اثرگذار بر توسعه محصولات جدید در صنایع غذایی با رویکرد خلق مزیت رقابتی

Abdullah, N. (2019). Gaining Competitive Advantage through New Product Development Capability in Malaysian Government Linked Companies. Indonesian Journal of Economics, Social, and Humanities.

Balouchi, H., & Mohammadi Bajgiran, E. (2022). Designing a Product Development Model in the Blue Ocean Context Using Interpretive Structural Modeling (ISM). Second International Conference on Management Laboratory and Innovative Approaches in Management and Economics, Tehran.

Farida, I., & Setiawan, D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 163.

Farzin, M. (2023). The Effect of Dynamic Capabilities on Competitive Advantage: A Meta-Analysis Approach. Tenth National Conference on Modern Studies and Research in the Fields of Humanities, Management, and Entrepreneurship in Iran, Tehran.

Ghaleh Kani, H., & Kheirandish Boroujeni, A. (2023). Examining Business Intelligence and Competitive Advantage with the Mediating Role of Sustainable Innovation. Eighth National Conference on New Research in Humanities, Economics, and Accounting in Iran, Tehran.

Gómez-Prado, R., Alvarez-Risco, A., Cuya-Velásquez, B., Anderson-Seminario, M. D., Del-Aguila-Arcentales, S., & Yáñez, J. A. (2022). Product Innovation, Market Intelligence and Pricing Capability as a Competitive Advantage in the International Performance of Startups: Case of Peru. Sustainability.

Kabiri, M., Parvini, A., & Ghaedzadeh Mokhbolandi, A. (2025). Internationalization of Small and Medium-Sized Enterprises: The Role of Product Innovation, Market Intelligence, and Marketing Capabilities in Creating Sustainable Competitive Advantage 11th National Conference on Modern Studies and Research in the Field of Humanities, Management, and Entrepreneurship in Iran, Tehran.

Kisuya, B., Kihara, A., & Macheru, J. (2023). Innovation Strategies and Competitive Advantage of Insurance Firms in Kenya. Journal of Business and Strategic Management, 8(1), 1-26.

Kuo, F., Fang, W., & LePage, B. (2021). Proactive Environmental Strategies in the Hotel Industry: Eco-Innovation, Green Competitive Advantage, and Green Core Competence. Journal of Sustainable Tourism, 30, 1240-1261.

Merat, S., & Jalali Farahani, K. (2019). The Effect of Risk Management on Successful Implementation of the New Product Development Process and Improvement of Competitive Advantage. Third International Conference on New Developments in Management, Economics, and Accounting, Tehran.

Nazara, D. S. (2025). Marketing Strategy Innovation: Enhancing Competitiveness and Differentiation of Local Products in the Global Market. Oikonomia: Journal of Management Economics and Accounting, 2(3), 101-112. https://doi.org/10.61942/oikonomia.v2i3.358

Piñera-Salmerón, J., Sanz-Valle, R., & Jiménez-Jiménez, D. (2023). Product and Business Process Innovation, Competitive Advantage and Export Performance. Multinational Business Review, 19, 1275-1289.

Rahbar, Y., & Farajpour, M. (2023). Examining the SWOT Model in New Product Development Strategies in Manufacturing Companies. First International Conference on Management Capability, Industrial Engineering, Accounting, and Economics, Babol.

Rezazadeh, M. (2022). Presenting an Innovation Culture Model in Product Development with the Mediating Role of E-Marketing in Iran Khodro.

Roshan Qeyas, E., Sepahvand, R., Gholami Chenarestan Olia, A., & Pirzad, A. (2021). Examining the Role of Marketing, Innovation, and Research and Development Capabilities in Creating Competitive Advantage for New Products: The Food Industry.

Shafizadeh, R., Abbasnejad, T., & Ghafourian, M. (2019). Identifying and Analyzing Factors Affecting New Product Development Success Using a System Dynamics Approach. Scientific Quarterly Journal of Industrial Management Studies, 17(52), 39-57.