طراحی مدل هوش کسب‌وکار برای ارتقای عملکرد برند در صنعت مواد غذایی استان تهران با رویکرد داده‌بنیاد

Agaba, M., & Kalu, E. (2019). Brand Equity and Competitive Advantage in Alcoholic Beverage Products. International Journal of Management and Network Economics, 4(3), 246-262. https://doi.org/10.1504/IJMNE.2019.105869

Bahrami, M., & Nejad, K. (2021). Business Intelligence in Local Enterprises: A Study of Barriers and Implementation Strategies. Iranian Journal of Management Studies, 9(2), 110-125.

Borissova, D., Cvetkova, P., Garvanov, I., & Garvanova, M. (2020). A Framework of Business Intelligence System for Decision Making in Efficiency Management. In. https://doi.org/10.1007/978-3-030-47679-3_10

Bozic, K., & Dimovski, V. (2021). Business Intelligence and Analytics Use, Innovation Ambidexterity, and Firm Performance: A Dynamic Capabilities Perspective. The Journal of Strategic Information Systems, 28(4), 101578. https://doi.org/10.1016/j.jsis.2019.101578

Bui, M., & Le, L. (2023). Digital Capability and Creative Capability to Boost Firm Performance and Formulate Differentiated CSR-Based Strategy. Heliyon, 9(3), e14241. https://doi.org/10.1016/j.heliyon.2023.e14241

Champa, S. S., & Segall, R. S. (2026). Integrated Data Analytics, Business Intelligence, and Machine Learning Architecture for SMEs. International Journal of Business Analytics, 13(1), 1-38. https://doi.org/10.4018/ijban.409371

Chen, Y., & Liu, Q. (2022). The Role of Business Intelligence in Strategic Decision-Making and Brand Performance in the Asian Food Industry. Asia Pacific Journal of Marketing and Logistics, 34(2), 98-120.

Esmaili, R., & Mohammadi, S. (2021). Data Security and Business Intelligence in the Food Industry: Risks and Solutions. Journal of Business and Management, 25(1), 50-67.

Gonzalez, R., & Fernandez, M. (2023). Business Intelligence and Innovation Strategies: Their Impact on Brand Performance in European SMEs. European Journal of Innovation Management, 26(1), 77-95.

Hamad, F., Al-Aamr, R., Jabbar, S. A., & Fakhuri, H. (2021). Business Intelligence in Academic Libraries in Jordan: Opportunities and Challenges. Ifla Journal, 47(1). https://doi.org/10.1177/0340035220931882

Hashemi, Z., & Alizadeh, H. (2022). A Theoretical Framework for Business Intelligence and Its Impact on Brand Loyalty in the Iranian Market. International Journal of Brand Management, 18(3), 180-195.

Hosseingoli, A., & Khadem Hojjati, T. (2022). The Effect of Business Intelligence in Marketing on Increasing Sales in Manufacturing Companies. Accounting and Management Outlook Quarterly, 5(59).

Huang, Z.-X., Savita, K. S., & Jiang, Z.-J. (2022). The Business Intelligence Impact on the Financial Performance of Start-Ups. Information Processing & Management, 59, 102761. https://doi.org/10.1016/j.ipm.2021.102761

Khatibi Shahkhali, S. (2022). Investigating the Effect of Business Intelligence, Business Digitalization, and Information Technology Capability on Financial Performance Based on the Role of Innovation: A Study of Employees of Bank Melli in Guilan Province Rahbord Shomal Institute of Higher Education].

Lee, J., & Lee, S. (2023). Impact of Business Intelligence on Brand Performance through Big Data Analytics in the Food Industry. Journal of Business Intelligence Research, 15(1), 45-67.

Matlabbi, A., Hosseini, S., & Faryabi, M. (2024). Identifying the Fundamental Dimensions and Components Affecting the Success of Business Intelligence Systems Using a Meta-Synthesis Approach. Science and Technology Policy Letters Quarterly, 14(3).

Nguyen, T., & Tran, P. (2022). The Effects of Business Intelligence on Digital Marketing Strategies and Brand Performance in the Southeast Asian Food and Beverage Industry. Journal of Marketing Analytics, 10(2), 123-144.

Pourgholi, A., Eydi, H., & Keshavarz, F. (2025). Explaining the Key Factors Influencing Business Intelligence in Online Sports Enterprises. Sports Marketing Studies, 6(1), 32-44. https://gsmsmr.uok.ac.ir/article_63526_en.html?lang=fa

Rahimi, M., & Ajoudani, M. (2023). The Effect of Marketing Intelligence on the Supply Chain with the Mediating Role of Product Innovation Performance: A Study of Kalleh Company in Tehran Province First National Conference on New Approaches to Management, Economics, Global Trade, Accounting, and Banking in the Third Millennium, Ahvaz. https://civilica.com/doc/1894768

Rajabzadeh, A., & Hosseini, M. (2023). Challenges in Implementing Business Intelligence in the Iranian Food Industry: A Focus on Brand Performance. Journal of Iranian Industrial Management, 14(3), 180-195.

Rajala, A., & Tidstrom, A. (2021). Examining the Effects of a Coopetitive Mindset on SME Performance: The Moderating Role of Growth. Industrial Marketing Management, 105, 351-358. https://doi.org/10.1016/j.indmarman.2022.06.012

Rashidi Chefakhour, H., & Rezaeian, A. (2021). The Role of Brand Equity and Creativity in the Effect of Business Intelligence on Financial Performance: A Study of Private Banks in Khuzestan Province First International Conference on the Advancement of Management, Economics, and Accounting Sciences, Sari.

Rouhani, S., & Rabiei Savoji, S. (2016). A Model for Evaluating the Success of Business Intelligence Tools. Journal of Information Technology Management Studies, 4(15).

Rumanti, A. F., Rizana, F., & Achmad, F. (2023). Exploring the Role of Organizational Creativity and Open Innovation in Enhancing SMEs Performance. Journal of Open Innovation: Technology, Market, and Complexity, 9, 100045-100041-100015. https://doi.org/10.1016/j.joitmc.2023.100045

Sartipzade, S., Rastgar, A., & vishlaghi, M. (2025). The Impact of Business Intelligence on Performance with Emphasis on the mediating role of Innovation Ambidexterity and Dynamic Capabilities. Journal of Advertising and Sales Management, 6(1), 276-297. https://www.magiran.com/paper/2844361/the-impact-of-business-intelligence-on-performance-with-emphasis-on-the-mediating-role-of-innovation-ambidexterity-and-dynamic-capabilities?lang=en

Shuvo, S. A., Tabassum, M., Tafannum, N., & Chadni, S. (2025). Machine learning in business intelligence: From data mining to strategic insights. Review of Applied Science and Technology, 4(2), 339-369. https://doi.org/10.63125/drb8py41

Smith, K., & Johnson, L. (2020). Business Intelligence and Its Role in Strategic Decision-Making and Brand Performance in the U.S. Food Industry. Journal of Strategic Management, 28(4), 189-207.

Solomon, O., Emmanuel, F., Simon, J., & Mendez, D. (2025). Leveraging Data Analytics, Business Intelligence, Artificial Intelligence, and Predictive Modeling to Foster Innovation, Strengthen Startups, Mitigate Operational Risks, and Accelerate Economic Growth in the United States. Ijfei, 2(4), 85-97. https://doi.org/10.54660/ijfei.2025.2.4.85-97

Tian, W. (2025). Enhancing Financial Decision-Making Through Automated Business Intelligence Systems. International Journal of E-Collaboration, 21(1), 1-20. https://doi.org/10.4018/ijec.367575

Trieu, P., Van Nguyen, T. T. M., Nguyen, H. M., Vu, K., & Tran, K. (2023). Information Technology Capabilities and Organizational Ambidexterity Facilitating Organizational Resilience and Firm Performance of SMEs. Asia Pacific Management Review, 28(4), 544-555. https://doi.org/10.1016/j.apmrv.2023.03.004

Vafaei Basir, H., & Farajpour, S. (2022). Investigating the Effect of Business Intelligence on Marketing with Emphasis on Business Innovation: A Study of Food Industry Companies in Hamadan Province Ninth Scientific Research Conference on the Development and Promotion of Management and Accounting Sciences in Iran, Tehran. https://civilica.com/doc/1681577

Valamanesh, M. (2015). Investigating the Effect of Business Intelligence on the Brand Equity of Export Products of Food Industry Companies Urmia University].

Williams, D., & Scott, T. (2021). Business Intelligence Systems and Their Impact on Financial and Brand Performance in North American Food Companies. Journal of Business Economics and Management, 22(3), 311-329.