Presenting Alternatives in the Business Model of Mobile Operators in Iran with the Introduction of New Generations of Mobile Network Technology

Abstract

The primary objective of this study is to present alternatives in the business model of mobile operators in Iran with the introduction of new generations of mobile network technology. The research method employed in this study is classified as "applied-developmental" in terms of its objective. In terms of data collection, the study is "descriptive-analytical" and uses an exploratory mixed method. The statistical population includes managers and experts of mobile operators and the telecom industry in the country, and the sample size was continued until theoretical saturation was achieved. The findings of the study indicated that the main alternatives in the business model of mobile operators in Iran, with the introduction of new generations of mobile network technology, include 13 alternatives. These encompass a platform approach and acceptance of roles, shifting from merely being transmitters to playing the role of intelligent enablers by operators, point implementation in the general market, development of big data-based businesses, focusing on justified sub-markets, appropriately utilizing business development strategies based on new aspects of diversifying the business model, and new customer groups including businesses and machines in the form of new business models. Introducing and examining business alternatives can play a significant role in diversifying the model and business and transforming the revenue models of mobile operators in Iran. Addressing these alternatives necessitates requirements in contextual factors and will lead to potential outcomes.