Thematic Analysis of Studies on Startups in Iran and Mapping their Scientific Landscape in Sports
Keywords:
Startup, Thematic Analysis, Scientific Map, SportsAbstract
This study aimed to conduct a thematic analysis of research related to sports startups in Iran and map their scientific landscape. The research method was analytical-applied, conducted in two phases: thematic analysis and roadmap design. The study employed thematic analysis as the primary approach to analyze qualitative data in the domain of sports startups, aiming to extract and categorize patterns of meaning from the data set. Subsequently, the scientific map was developed using Ravar Matrix software, identifying centrality and betweenness indices. The statistical population included all published articles using the keyword "sports startup." For this purpose, a targeted sampling method was applied to collect relevant articles. In total, 6 articles from domestic journals and 37 articles from international journals were identified, reviewed, and analyzed. Data analysis was performed using Excel software for charting and Ravar Matrix software for mapping. Findings revealed that sports startups represent an emerging topic, with the published articles categorized into three thematic areas: startup initiation, development strategies, and supportive mechanisms. The thematic analysis identified 85 initial concepts. In the axial coding stage, these concepts were grouped into 85 concepts, 13 themes, and 3 main categories based on thematic and conceptual proximity. Ultimately, the scientific map of startups was drawn for 14 variables with high recurrence rates. The study demonstrated that this topic has gained the attention of researchers in sports sciences and marketing in recent years. Furthermore, it is a nascent field with the potential to foster economic growth in society as an innovative strategy.
Downloads
References
Abedi Jafari, H., Abouei Ardakan, M., Aghazadeh, F., & Delbari Ragheb, F. (2011). Methodology for Mapping Science: A Case Study of Mapping Public Administration Science. Scientific-Research Quarterly of Humanities Methodology(66), 53-69. https://method.rihu.ac.ir/article_362.html
Adams, H. (2016). This startup left Cleveland for Silicon Valley. Now it wants to return. Forbes.com. https://www.forbes.com/sites/henriadams/2016/07/13/this-startup-left-cleveland-for-silicon-valley-now-they-want-to-return/#5cf970762909
Asareh, F., Heydari, G., Zare Farashbandi, F., & Haj Zainolabedini, M. (2009). From Bibliometrics to Webometrics. Librarian Publishing.
Awonuga, K. F. (2024). Business Incubators and Their Impact on Startup Success: A Review in the USA. International Journal of Science and Research Archive, 11(1), 1418-1432. https://doi.org/10.30574/ijsra.2024.11.1.0234
Dellermann, D., Lipusch, N., Ebel, P. A., Popp, K. M., & Leimeister, J. M. (2017). Finding the Unicorn: Predicting Early Stage Startup Success Through a Hybrid Intelligence Method. https://doi.org/10.2139/ssrn.3159123
Gualtieri, A. (2022). Analysis of Project Management practices in the start-up stage of a company Collegio di Ingegneria gestionale]. https://webthesis.biblio.polito.it/11432/
Lee, H., Park, J. G., & Lee, S. (2016). Exploring the Relationship among Conflict, Knowledge Sharing, and Agility in Startup: Focus on the Role of Shared Vision. Asia-Pacific Journal of Business Venturing and Entrepreneurship, 11(3), 233-242. https://doi.org/10.16972/apjbve.11.3.201606.233
Mansourifar, M. (2018). What is a Startup? Steps to Launch a Startup and Successful Examples. https://modireweb.com/what-is-the-startup
Mirzazadeh, Z., Keshtidar, M., & Rahmanpour, A. (2021). Identifying and Prioritizing Factors Influencing the Growth of Sports Science Students' Startups in Iran Using Network Analysis Technique. Applied Research in Sports Management(4), 71-90. https://arsmb.journals.pnu.ac.ir/article_7625.html
Mohammadzadeh Roshti, Z., Mousavi Chelak, A., Ajorlou, F., & Chehre, S. (2022). Identifying Knowledge Management Components in Startups in the Field of Information Science and Knowledge Studies and Providing a Model. Journal of Information Processing and Management(107), 919-952. https://jipm.irandoc.ac.ir/article_699689.html
Moradi, S., Abbasi, J., Radfar, R., & Abdolvand, M. A. (2024). Qualitative Identification of Intervening Factors Affecting Digital Marketing Strategies in Successful Iranian Startups. International Journal of Innovation Management and Organizational Behavior (IJIMOB), 4(2), 46-53. https://doi.org/10.61838/kman.ijimob.4.2.6
Nourbakhsh, N. (2021). The Role of E-Commerce in the Performance of Startups. Journal of New Research Approaches in Management and Accounting(76), 62-85. https://www.majournal.ir/index.php/ma/article/view/978
Pirjamadi, S., Henry, H., Kargar, G., & Shabani Bahar, G. (2022). Challenges of Growth in Sports Startups in Iran. Applied Research in Sports Management(4), 11-25. https://arsmb.journals.pnu.ac.ir/article_8955.html
Rahimi, E., Heidari, A., & Ghasemi, B. (2024). The Impact of Entrepreneurship-Based Branding on Startup Performance. International Journal of Innovation Management and Organizational Behavior (IJIMOB), 4(1), 100-106. https://doi.org/10.61838/kman.ijimob.4.1.12
Rasouli, M., & Rasool, A. (2022). Developing a Model for the Growth of Sports Startups: Emphasizing the Role of Virtual Space. Scientific Quarterly of Communication Management in Sports Media. https://sportmedia.journals.pnu.ac.ir/article_8674.html
Rosala, M. (2022). How to Analyze Qualitative Data from UX Research: Thematic Analysis. World Leaders in Research-Based User Experience, 2, 25-32. https://www.nngroup.com/articles/thematic-analysis/
Seifi, M. (2024). Designing a System to Empower Startup Businesses for Evaluating Digital Health Products. Frontiers in Health Informatics, 13, 197. https://doi.org/10.30699/fhi.v13i0.586
Shin, D. P., Bae, Y. K., & Son, S. H. (2018). The Present and Implications of Technology-based Business Activation Support Policy. KISTEP Issue Weekly, 266(08). https://www.academia.edu/104173179/Factors_of_startups_success_to_do_not_fail_what_should_startups_do?uc-sb-sw=66223626
Taghavi Rafsanjani, E., Hakkakzadeh, M., & Manouchehrinejad, M. (2020). Developing Strategies for the Growth of Student Startups in Sports in Iran. Business Management Quarterly(48), 39-53. https://bmj.ctb.iau.ir/article_678455.html
Tang, W., & Blackman, R. (2018). Startup Leadership in Sports. Sport Journal, 5, 1-15. https://www.cabidigitallibrary.org/doi/full/10.5555/20193097011
Wang, S. C. Y. (2024). Health Equity Through CMS Collaboration With Startups and Digital Health Innovations. NPJ Digital Medicine, 7(1). https://doi.org/10.1038/s41746-024-01228-z
Downloads
Published
Submitted
Revised
Accepted
Issue
Section
License
Copyright (c) 2024 Journal of Technology in Entrepreneurship and Strategic Management (JTESM)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
