Investigating the Impact of Export Market Orientation on the Success of Successful Exporting Companies through the Role of Competitive Intelligence

Abstract

This study investigates the impact of export market orientation on the success of successful exporting companies through the role of competitive intelligence. The primary objective of this research is to analyze how export market orientation affects export performance and the mediating role of competitive intelligence in this process. The research method is descriptive-correlational, and data were collected through standard questionnaires from 120 managers and marketing experts of exporting companies. The statistical sample includes 35 successful exporting companies in various industries. Data analysis results using structural equation modeling indicate that export market orientation has a direct and significant impact on the export success of companies. Additionally, competitive intelligence, as a strong mediator, enhances this relationship. These findings suggest that companies with stronger export market orientation and superior competitive intelligence perform better in international markets. This study, by providing a new conceptual model of the impact of export market orientation and competitive intelligence on export success, offers recommendations to managers of exporting companies for improving export strategies.