Mathematical Optimization of Data-Driven Production Planning Based on Production Planning Environment Characteristics for Product Tracking and Delay in the Biopharmaceutical Industry

Authors

    Seyed Ghasem Salimi Zaviyeh * Ph.D. Student of Department of Information Technology and Operations Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran. sg.salimi@gmail.com
    Abolfazl Kazazi Professor, Department of Information Technology and Operations Management, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran.
    Iman Raeesi Vanani Associate Professor, Department of Operations Management and Information Technology, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran.
    Soroush Ghazinoori Associate Professor, Department of Technology Management and Entrepreneurship, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran.

Keywords:

Data-driven production planning, mathematical optimization, genetic algorithm, biopharmaceutical industry

Abstract

Data-driven production planning, by leveraging modern technologies such as artificial intelligence, machine learning, and big data analytics, enables the optimization of production processes, improved demand forecasting, and effective resource management. In the biopharmaceutical industry, which faces considerable uncertainties such as market fluctuations, supply chain complexity, and qualitative changes in production, the adoption of data-driven approaches can create a significant competitive advantage. Recent studies have shown that many companies encounter major challenges in adopting data-driven technologies and planning for data-driven production. Much of these difficulties are related to the characteristics of the production planning environment; therefore, understanding these characteristics is essential for identifying the needs and opportunities of data-driven production planning. Accordingly, the primary objective of this article is to propose an optimization model for data-driven production planning based on the characteristics of the production planning environment in the biopharmaceutical industry. In the present research, a case study (descriptive–mathematical) was conducted in the pharmaceutical industry. Data were collected through observations and visits to production sites, workshops, meetings, and formal interviews with production managers and planners, supply and technology managers, innovation managers, and production line engineers. The problem data were analyzed using CPLEX GAMS 24.4 software and a genetic algorithm implemented in Matlab R2022b. Ultimately, a conceptual, data-driven, and intelligent model (instead of the traditional model) of production planning based on production flexibility, intelligent systems, and expert systems is presented.

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References

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Published

2025-09-23

Submitted

2024-10-24

Revised

2025-04-10

Accepted

2025-04-19

Issue

Section

پژوهشی اصیل

How to Cite

Salimi Zaviyeh, S. G., Kazazi, A. ., Raeesi Vanani, I. ., & Ghazinoori, S. . (1404). Mathematical Optimization of Data-Driven Production Planning Based on Production Planning Environment Characteristics for Product Tracking and Delay in the Biopharmaceutical Industry. Journal of Technology in Entrepreneurship and Strategic Management (JTESM), 4(3), 1-22. http://journaltesm.com/index.php/journaltesm/article/view/231

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