Developing the Business Model of Banks within the Framework of Smart Governance: From Policy-Making to Implementation with Emphasis on Digital Technologies and New Media
Keywords:
Information and communication technologies, digital economy, Digital transformation, digital banking, and smart governanceAbstract
Today, digital disruption has also impacted the banking industry, compelling banks to plan strategically for success in an increasingly digital world that aligns with their organizational structure, customer base, and workforce. Accordingly, this study aimed to develop a business model for banks within the framework of smart governance, emphasizing digital technologies and new media. The study employed the meta-synthesis method to analyze findings from 30 domestic and international studies. The results revealed 53 components categorized under six key factors: digital transformation in banking, emerging technologies and digital infrastructure, digital customer engagement, digital policy-making and governance, interaction with fintechs and the innovation ecosystem, and implementation challenges and requirements. The proposed model underscores the integration of macro-level policy-making, technological infrastructure, and a focus on customer needs. It offers a practical pathway to enhance the efficiency and competitiveness of banks in the digital era. The findings not only provide a better understanding of policy-making requirements for transitioning to digital banking but also help identify influential components in the implementation phase.
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Copyright (c) 2025 Mina Oloumi Dodaran (Author); Davoud Zareian; Seyed Jamaledeen Tabibi, Ataolah Abtahi, Neda Soleimani (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
