بررسی تعامل شَمّ بازاریابی و هوشمندی بازار در ارتقای عملکرد بازاریابی دیجیتال: شواهدی از صنعت پخش داروی ایران

Ahmadnejad, M. (2024). The Role of Marketing in the Pharmaceutical Business Market in Iran. Modern Research Approaches in Management and Accounting, 8(29), 1289-1302. https://www.majournal.ir/index.php/ma/article/view/2749

Alvani, S. M., Hamidizadeh, A., & Boustani Rad, M. (2020). What Are the Components of Human Resource Soft Skills? A Systematic Review. Scientific Quarterly of Skill Training, 9(33), 25-50.

Cao, G., Duan, Y., & El Banna, A. (2019). A Dynamic Capability View of Marketing Analytics: Evidence from UK Firms. Industrial Marketing Management, 76, 72-83. https://doi.org/10.1016/j.indmarman.2018.08.002

Chen, C., Ishfaq, M., Ashraf, F., Sarfaraz, A., & Wang, K. (2022). Mediating Role of Optimism Bias and Risk Perception between Emotional Intelligence and Decision Making. Frontiers in psychology, 13, 914649. https://doi.org/10.3389/fpsyg.2022.914649

Cioppi, M., Curina, I., Francioni, B., & Savelli, E. (2023). Digital Transformation and Marketing: A Systematic and Thematic Literature Review. Italian Journal of Marketing, 2023(1-2), 207-288. https://doi.org/10.1007/s43039-023-00067-2

Creswell, J. W. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications.

Cristofaro, M., Giardino, P. L., Malizia, A. P., & Mastrogiorgio, A. (2022). Affect and Cognition in Managerial Decision Making: A Systematic Literature Review of Neuroscience Evidence. Frontiers in psychology, 13, 762993. https://doi.org/10.3389/fpsyg.2022.762993

Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P. V., Janssen, M., Jones, P., Kar, A. K., Kizgin, H., Kronemann, B., Lal, B., Lucini, B., . . . Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary Perspectives on Emerging Challenges, Opportunities, and Agenda for Research, Practice, and Policy. International Journal of Information Management, 57, 101994. https://doi.org/10.1016/j.ijinfomgt.2019.08.002

Horani, O. M., Al Adwan, A. S., Al Rahmi, W. M., & Alkhalifah, A. (2026). Enabling Innovation with Big Data Analytics Capabilities: The Moderating Role of Organizational Learning Culture. Data Science and Management, 9, 100158. https://doi.org/10.1016/j.dsm.2025.06.006

Khoshlafz, M. R., Amiri, M., Hasangholipour, T., & Alaei, H. (2022). Identifying the Impact of Behavioral Components on Sales Force Performance with an Emotional Intelligence Development Approach: A Case Study of Refah Chain Stores. Business Management, 14(1), 114-148. https://sid.ir/paper/1032681/fa

Mauro, M., Noto, G., Prenestini, A., & Sarto, F. (2024). Digital Transformation in Healthcare: Assessing the Role of Digital Technologies for Managerial Support Processes. Technological Forecasting and Social Change, 209, 123781. https://doi.org/10.1016/j.techfore.2024.123781

Mehrnia, A. (2023). Examining the Impact of Marketing Skills on Marketing Performance with the Mediating Role of Market Response and the Moderating Role of Competitive Intensity: A Case Study of Goldiran Marketing Personnel. Eighth International and National Conference on Management, Accounting, and Law,

Mohammadzadeh, A., & Sotoudeh Gharabagh, R. (2018). Soft Skills for Students and Graduates of Engineering Disciplines. Iranian Journal of Engineering Education, 20(80), 1-29.

Polakova, M., Suleimanova, J., Madzik, P., Copus, L., Molnarova, I., & Polednova, J. (2023). Soft Skills and Their Importance in the Labour Market under the Conditions of Industry 5.0. Heliyon, 9(4), e18670. https://doi.org/10.1016/j.heliyon.2023.e18670

Rahimpour, A., & Rouhbakhsh, A. (2017). A Study of Skills and Specialized Areas of Marketing Knowledge with a Comparative Approach among Managers, University Professors, and Marketing Students. Educational Scientific-Research Quarterly, 12(52), 113-126.

Stefia, C. M., Haryanto, B., Wahyudi, L., & Setiawan, A. I. (2024). Dynamic Marketing Capabilities and Firm Performance: A Systematic Review of Empirical Literature. Migration Letters, 21(5), 711-716.

Yoo, W. (2024). The Impact of Artificial Intelligence on Marketing Strategies. International Journal of Science and Research Archive, 13(1), 3211-3223. https://doi.org/10.30574/ijsra.2024.13.1.2042

Ziabari, F., & Hajipour, A. (2018). The Effect of Emotional Intelligence on Marketing Effectiveness in Service Organizations. Iranian Business Management Research, 10(3), 45-66.