تأثیر بازاریابی از طریق شبکه‌های اجتماعی بر وفاداری برند با میانجی‌گری هویت یابی برند و رضایتمندی مشتری

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Bae, B. R., & Kim, S. E. (2023). Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust. Asia Pacific Journal of Marketing and Logistics, 35(10), 2412-2430. https://doi.org/10.1108/APJML-03-2022-0203

Banerji, R., & Singh, A. (2024). Do social media marketing activities promote customer loyalty? A study on the e-commerce industry. LBS Journal of Management & Research. https://doi.org/10.1108/LBSJMR-04-2023-0016

Chen, S. C., & Lin, C. P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140, 22-32. https://doi.org/10.1016/j.techfore.2018.11.025

Cheong, J. W., Muthaly, S., Kuppusamy, M., & Han, C. (2020). The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia. Asia Pacific Journal of Marketing and Logistics, 1(1), 1-12. https://doi.org/10.1108/APJML-03-2019-0192

Dashti, M., & Sanaei, A. (2018). Factors Affecting Consumers' Social Purchase Intentions in Social Commerce. Business Management, 10(1), 97-120. https://www.researchgate.net/publication/344189548_Factors_Influencing_Customers'_Purchase_Intention_in_Social_Commerce

Dehdashti Shahrokh, Z., Nasahi Far, V., Khashaei, V., & Daneshparvar, M. (2019). The Role of Social and Cultural Factors in Consumer Buying Behavior in Social Networks. Smart Business Management Studies, 7(28), 135-166. https://ims.atu.ac.ir/mobile/article_10235.html?lang=en

Dolega, L., Rowe, F., & Branagan, E. (2021). Going digital? The impact of social media marketing on retail website traffic, orders and sales. Journal of Retailing and Consumer Services, 60, 102501. https://doi.org/10.1016/j.jretconser.2021.102501

Driediger, F., & Bhatiasevi, V. (2019). Online grocery shopping in Thailand: Consumer acceptance and usage behavior. Journal of Retailing and Consumer Services, 48, 224-237. https://doi.org/10.1016/j.jretconser.2019.02.005

Farzin, M., Sadeghi, M., Fattahi, M., & Eghbal, M. R. (2022). Effect of social media marketing and eWOM on willingness to pay in the etailing: Mediating role of brand equity and brand identity. Business Perspectives and Research, 10(3), 327-343. https://doi.org/10.1177/22785337211024926

Feizi, Z., & Ashtiani, P. (2018). Investigating the Impact of Social Media Content on Purchase Intention Considering the Mediating Role of Normative and Informational Social Influence and Customer Relationship (Customers of Novin Charm Store via Instagram Social Network). Marketing Management, 13(41), 1-20. https://www.sid.ir/paper/218835/fa

Fetais, A. H., Algharabat, R. S., Aljafari, A., & Rana, N. P. (2023). Do social media marketing activities improve brand loyalty? An empirical study on luxury fashion brands. Information Systems Frontiers, 25(2), 795-817. https://doi.org/10.1007/s10796-022-10264-7

Goyal, A., & Verma, P. (2024). The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention. Journal of Strategic Marketing, 32(1), 65-79. https://doi.org/10.1080/0965254X.2022.2149839

Hamid, R. S., Ukkas, I., Goso, G., Abror, A., Anwar, S. M., & Munir, A. R. (2024). The role of social media in building trust, self-perceived creativity and satisfaction for millennial entrepreneurs. Journal of Small Business and Enterprise Development, 31(2), 377-394. https://doi.org/10.1108/JSBED-11-2022-0482

Ibrahim, B. (2022). Social media marketing activities and brand loyalty: A meta-analysis examination. Journal of Promotion Management, 28(1), 60-90. https://doi.org/10.1080/10496491.2021.1955080

Jamil, K., Dunnan, L., Gul, R. F., Shehzad, M. U., Gillani, S. H. M., & Awan, F. H. (2022). Role of social media marketing activities in influencing customer intentions: a perspective of a new emerging era. Frontiers in psychology, 12. https://doi.org/10.3389/fpsyg.2021.808525

Kamboj, S., Sarmah, B., Gupta, S., & Dwivedi, Y. (2018). Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response. International Journal of Information Management, 39, 169-185. https://doi.org/10.1016/j.ijinfomgt.2017.12.001

Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49(1), 51-70. https://doi.org/10.1007/s11747-020-00733-3

Liao, S. H., Hu, D. C., Chung, Y. C., & Huang, A. P. (2021). Risk and opportunity for online purchase intention-A moderated mediation model investigation. Telematics and Informatics, 62, 1-36. https://doi.org/10.1016/j.tele.2021.101621

Ma, L., Zhang, X., Ding, X., & Wang, G. (2021). How Social Ties Influence Customers' Involvement and Online Purchase Intentions. Journal of Theoretical Applied Electronic Commerce Research, 16(3), 395-408. https://doi.org/10.3390/jtaer16030025

McClure, C., & Seock, Y. K. (2020). The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention. Journal of Retailing and Consumer Services, 53, 1-21. https://doi.org/10.1016/j.jretconser.2019.101975

Mohammadshafi'i, M., Rahmat Abadi, Y., & Soleimanzadeh, O. (2019). The Impact of Social Media Marketing Communications on Brand Equity, Relational Equity, and Customer Response. Consumer Behavior Studies, 6(1), 105-124. https://www.researchgate.net/publication/362790654_The_impact_of_social_networks_marketing_communication_on_brand_equity_relationship_equity_and_customer_responses/download

Nam, C., Cho, K., & Kim, Y. D. (2021). Cross-cultural examination of apparel online purchase intention: SOR paradigm. Journal of Global Fashion Marketing, 12(1), 62-76. https://doi.org/10.1080/20932685.2020.1845766

Pang, H., & Zhang, K. (2024). Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media: Insight from emotional attachment perspective. Journal of Retailing and Consumer Services, 77, 103688. https://doi.org/10.1016/j.jretconser.2023.103688

Park, C. I., & Namkung, Y. (2022). The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry. Sustainability, 14(3), 1657. https://doi.org/10.3390/su14031657

Park, G., Chen, F., & Cheng, L. (2021). A study on the millennials usage behavior of social network services: Effects of motivation, density, and centrality on continuous intention to use. Sustainability, 13(5), 2680. https://doi.org/10.3390/su13052680

Parris, D. L., & Guzman, F. (2023). Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward. Journal of Product & Brand Management, 32(2), 191-234. https://doi.org/10.1108/JPBM-06-2021-3528

Prasetyo, Y. T., Tanto, H., Mariyanto, M., Hanjaya, C., Young, M. N., Persada, S. F., Miraja, B. A., & Redi, A. A. N. P. (2021). Factors affecting customer satisfaction and loyalty in online food delivery service during the COVID-19 pandemic: Its relation with open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 76. https://doi.org/10.3390/joitmc7010076

Rather, R. A. (2018). Investigating the impact of customer brand identification on hospitality brand loyalty: A social identity perspective. Journal of Hospitality Marketing & Management, 27(5), 487-513. https://doi.org/10.1080/19368623.2018.1404539

Rather, R. A., Hollebeek, L. D., Vo‐Thanh, T., Ramkissoon, H., Leppiman, A., & Smith, D. (2022). Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement. Journal of Consumer Behaviour, 21(5), 1175-1189. https://doi.org/10.1002/cb.2070

Shah, S. A., Shoukat, M. H., Ahmad, M. S., & Khan, B. (2024). Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation. Journal of Marketing for Higher Education, 34(1), 344-367. https://doi.org/10.1080/08841241.2021.1991072

Sharma, S., Singh, S., Kujur, F., & Das, G. (2021). Social Media Activities and its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers' Activity in India. Journal of Theoretical Applied Electronic Commerce Research, 16(4), 602-617. https://doi.org/10.3390/jtaer16040036

Shirkhodaei, M., Shahi, M., Nejat, S., & Mahmoudi Nasab, S. (2017). Examining the Impact of Social Media on Trust and Brand Loyalty in the Brand Community (Case Study: Instagram Social Network). Modern Marketing Research, 7(3), 107-124. https://nmrj.ui.ac.ir/article_22349.html?lang=en

Tahir, A. H., Adnan, M., & Saeed, Z. (2024). The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review. Heliyon. https://doi.org/10.1016/j.heliyon.2024.e36254

Wang, H., Ko, E., Woodside, A., & Yu, J. (2021). SNS marketing activities as a sustainable competitive advantage and traditional market equity. Journal of Business Research, 130, 378-383. https://doi.org/10.1016/j.jbusres.2020.06.005

Watson, A., Perrigot, R., & Dada, O. (2024). The effects of green brand image on brand loyalty: The case of mainstream fast food brands. Business Strategy and the Environment, 33(2), 806-819. https://doi.org/10.1002/bse.3523

Ying, Z., Jianqiu, Z., Akram, U., & Rasool, H. (2021). TAM model evidence for online social commerce purchase intention. Information Resources Management Journal, 34(1), 86-108. https://doi.org/10.4018/IRMJ.2021010105