شناسایی و اولویت‌بندی ابعاد مدیریت بازاریابی مبتنی بر هوش مصنوعی در صنعت فولاد ایران: یک مطالعه آمیخته

Bagheri, M., Torkian Tabar, M., & Samadzadeh, M. (2025). The role of artificial intelligence in marketing activities. 14th International Conference on Interdisciplinary Research in Management, Accounting, and Economics in Iran, Tehran.

Bashkouh Ajirlou, M., & Mohammadkhani, R. (2023). Designing a model for implementing business-to-business digital marketing with emphasis on artificial intelligence-based customer relationship management. Modern Marketing Research, 13(3), 133-158.

Dehdashti Shahrokh, Z., Garavand, A., & Mousavi, S. M. R. (2025). Artificial intelligence in marketing. Third National Student Branch Conference on Modern Management in the Age of Artificial Intelligence, Tehran.

Ebrahimi, A., & Ebrahimi, N. (2025). Investigating the effect of artificial intelligence on improving customer experience through social media marketing. Management, Education and Development in the Digital Age, 9, 1-13.

Elhajjar, S. (2024). The current and future state of the marketing management profession. Journal of Marketing Theory and Practice, 32(2), 233-250. https://doi.org/10.1080/10696679.2023.2166535

Hina, N., & Kashif, M. (2025). Artificial intelligence and predictive marketing: An ethical framework from managers' perspective. Spanish Journal of Marketing - Esic, 29(1), 22-45. https://doi.org/10.1108/SJME-06-2023-0154

Kazemi Saraskanroud, Z., & Safari, M. (2023). Designing an artificial intelligence-based marketing process model: Application of the systematic review strategy. Business Reviews, 21(123), 109-126.

Kolbjørnsrud, V. (2024). Designing the intelligent organization: Six principles for human-AI collaboration. California Management Review, 66(2), 44-64. https://doi.org/10.1177/00081256231211020

Kouhzadi, F., Gharehbiglou, H., Boudaghi Khajeh Nobar, H., & Alavi Matin, Y. (2022). Designing a big data-based customer relationship management model. Advertising and Sales Management, 3(1), 112-130.

Landaran Esfahani, S., & Jaberzadeh Ansari, A. (2023). The effect of artificial intelligence on brand, customer behavior analysis, and marketing management. Encyclopedia of Management Sciences, 1(4), 30-38.

Marvi, R., Foroudi, P., & Cuomo, M. T. (2025). Past, present and future of AI in marketing and knowledge management. Journal of Knowledge Management, 29(11), 1-31. https://doi.org/10.1108/JKM-07-2023-0634

Rashidi, M., Amin, M., Asbi, A., Sivakumaran, V. M., Kim, J., & Septiarini, E. (2025). Artificial intelligence (AI) adoption in marketing strategies: Navigating the present and shaping the future business landscape. Social Sciences & Humanities Open, 12, 102048. https://doi.org/10.1016/j.ssaho.2025.102048

Shafiei, A., & Mirabi, V. (2019). Presentation and validation of a strategic marketing model in large companies of the steel industry.

Shaik, M. (2023). Impact of artificial intelligence on marketing. East Asian Journal of Multidisciplinary Research, 2(3), 993-1004. https://doi.org/10.55927/eajmr.v2i3.3112

Sheshadri, T., Shelly, R., Sharma, K., Sharma, T., & Basha, M. (2024). An empirical study on integration of artificial intelligence and marketing management to transform consumer engagement in selected PSU banks (PNB and Canara Banks). Naturalista Campano, 28(1), 463-471.

Swapan, G. (2025). Developing artificial intelligence (AI) capabilities for data-driven business model innovation: Roles of organizational adaptability and leadership. Journal of Engineering and Technology Management, 75, 101851. https://doi.org/10.1016/j.jengtecman.2024.101851

Torabi, M. A., Milani, S. M. S., & Abbasian, E. (2025). A critical review of intelligent marketing strategies: Challenges between data-driven marketing and human experience in the era of pervasive technologies. Intelligent Marketing Management, 6(1), 1-10.

Wang, J., & Yu, L. (2025). Application and practice of artificial intelligence in marketing strategy. Discover Artificial Intelligence, 5, 103. https://doi.org/10.1007/s44163-025-00346-1