Identification of Antecedents and Consequences of Government Support Bundling with a Competitive Advantage Approach for Agricultural Product Exporters in Khuzestan Province

Authors

    Abbas Papi Ph.D. student of Marketing Management, Business Management Department, Khorramshahr International Branch, Islamic Azad University, Khorramshahr, Iran
    Fereydoun Omidi * Assistant Professor, Business Management Department, Khoramshahr International Branch, Islamic Azad University, Khoramshahr, Iran. iauomidi@gmail.com
    Soheila Zarinjoi Assistant Professor, Department of Business Management, Abadan Branch, Islamic Azad University, Abadan, Iran.
https://doi.org/10.61838/kman.jtesm.3.2.5

Keywords:

Government support bundling, Competitive advantage, Export, Agricultural products

Abstract

The purpose of this research was to identify the antecedents and consequences of bundling government support with a competitive advantage approach for agricultural product exporting companies in Khuzestan Province. This research is applied in terms of its objective and qualitative in terms of data collection methodology, employing a thematic analysis approach. The participants in this study included experts from agricultural product exporting companies in Khuzestan Province with a minimum of 10 years of export experience. The required data were collected through semi-structured interviews until theoretical saturation was achieved. After the phase of theme search (selective coding) and the formation of sub-themes, a total of five main themes were identified, derived from semi-structured interviews with 16 experts and knowledgeable specialists in the research field. Two of these dimensions pertain to antecedents: managerial performance (management performance in export support, positive managerial mental models) and agricultural industry infrastructural factors (agricultural industry infrastructure, Khuzestan market dynamics, and transportation fleet). The three dimensions related to consequences include value creation (creating value in business, creating value for customers), economic condition improvement (economic growth and prosperity, direct and indirect job creation), and competitive advantage creation (appropriate positioning relative to competitors). The presence of effective government support bundling in the export of agricultural products in Khuzestan Province creates a competitive advantage over other competitors in terms of quality, appearance, product delivery methods, and so on, leading to increased exports, revenue growth, and increased employment in this sector.

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Published

2024-06-21

Submitted

2024-04-08

Revised

2024-06-11

Accepted

2024-06-18

Issue

Section

پژوهشی اصیل

How to Cite

Papi, A., Omidi, F., & Zarinjoi, S. (1403). Identification of Antecedents and Consequences of Government Support Bundling with a Competitive Advantage Approach for Agricultural Product Exporters in Khuzestan Province. Journal of Technology in Entrepreneurship and Strategic Management (JTESM), 3(2), 60-71. https://doi.org/10.61838/kman.jtesm.3.2.5

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