The Role of Digital Leadership in Shaping an Innovative Organizational Culture

Abstract

This study aimed to explore the role of digital leadership in fostering an innovative organizational culture and its impact on facilitating positive changes within organizations. This qualitative study was conducted using semi-structured interviews with 19 participants from leading digital organizations, including managers and employees. By analyzing data, Three main themes were identified: the role of digital leadership in facilitating digital communications and promoting an innovative culture, the impact of an innovative organizational culture in enhancing collaboration and flexibility, and their role in bringing about positive organizational changes. Therefore, it can be concluded that digital leadership and an innovative organizational culture are key elements for the growth and sustainability of organizations in the digital age. Digital leaders, by promoting an innovative culture, can aid in enhancing innovation and improving organizational performance.